Dentsply Sirona (NASDAQ: XRAY): Bringing Innovation into Dentistry
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Donald M. Casey Jr., CEO “An unwavering commitment to innovation”—If there were words that could describe Dentsply Dentsply Sirona Inc. (NASDAQ: XRAY) aptly, those would be the ones. With more than a century of storied history and innovative leadership, the company has been carving a unique niche in the Dental space. For more than a century, DENTSPLY and Sirona have set a global standard for dental manufacturing, technology development, digital treatment and clinical education. Throughout their history, they have been at the forefront of innovation to improve and advance dentistry.
Dentsply Sirona traces its roots to humble beginnings—DENTSPLY International was founded as Dentists’ Supply Company in 1899 in New York City and the company that became Sirona Dental Systems was founded in 1877 in Erlangen, Germany. Through the transformative merger in 2016, Dentsply Sirona has grown to become the world’s largest manufacturer of professional dental products and technologies with approximately 16,000 employees, operations in more than 40 countries worldwide and a sales presence in more than 120 countries. As a result, the company’s impact is significant: every year its products and solutions reach 600,000 dental professionals who treat over 6,000,000 patients daily. This translates to a billion patients each year. Practitioners rely on the quality and clinical safety of Dentsply Sirona’s products and on the company’s more than 100 years of experience. “We are committed to continue to earn the trust of dental professionals for the next 100 years,” says Donald M. Casey Jr., the CEO of Dentsply Sirona Inc.
Operating as the world’s largest manufacturer of professional dental products and technologies, Dentsply Sirona has a comprehensive end-to-end solutions offering of dental and oral health products. This offering includes some of the best-known and established brands in the industry. The Company develops, manufactures and markets general dental supplies, CAD/CAM restoration systems (CEREC and inLab), a full suite of dental restorative products, imaging systems, instruments, treatment centres, hygiene systems, dental lasers and products supporting the dental specialty markets of orthodontics, endodontics and implants. In addition, the company has a global consumable healthcare products business as well.
The ‘Prime’ Product for Digital Dentistry
Dentsply Sirona’s Primescan product has been the company’s crown jewel as it is a perfect starting point into digital dentistry. Primescan enables all kinds of treatment, from single tooth to full arch and ultimately redefine the clients’ standards of outstanding accuracy and speed. Well designed and perfectly compatible, Primescan is delivered with the new Acquisition Center along with the high-performance intraoral scanner.
We will be building on our position as the recognized market leader in the dental industry, empowering dental professionals to provide better, safer and faster dental care worldwide
Together, they form a highly effective and most comfortable system, meeting the needs with two individual software configurations—Primescan AC with Connect Software and CEREC Primescan AC with CEREC Software, which supports full chairside workflows for single-visit dentistry.
Primescan comes with the innovative Smart Pixel Sensor which processes more than 1,000,000 3D points per second, producing photorealistic and highly accurate data. Its dynamic depth scan technology enables perfect sharpness and outstanding precision, even at a measuring depth up to 20 mm—an absolute advantage for deeper-lying indications. Due to Primescan’s ability to scan at an incredible data density, it delivers complete 3D structures of everything in its field of view, right from the very first scan. Primescan’s unique technology allows for easy capturing and quicker processing of more data in higher resolution. Intelligent processing in Primescan ensures the optimal interaction with the software by transmitting exactly the data the software needs to proceed. The result: complete 3D-scan models are displayed immediately, no matter how fast the scan.
On the usability side, Primescan allows clients to start scanning right away. It offers continuously self-heating for fog-free scanning, which means that the clients are always ready to go. Due to the increased field of view, the clients are also enabled to visualize larger areas with less sweeps and with immediate precision. The excellent scan results are instantly displayed on the touchscreen of the new Acquisition Center, which is a work station designed for modern dentistry and with the dentist in mind. It comes with a touchpad and a 16:9 wide-format movable touchscreen, offering you a highly intuitive and ergonomic work platform.
Where Innovation leads the Way
With groundbreaking new developments in all areas of dentistry, Dentsply Sirona has been constantly at the forefront of technological progress since the invention of the first electric dental drill (1887) and continues to set new standards in dental treatments. As the global technology and innovation leader in the dental industry, Dentsply Sirona spends over $150 million every year to advance dentistry, and have the largest R&D platform in the industry with over 600 scientists and engineers. Dentsply Sirona Research creates the insight and knowledge needed to develop next-generation solutions, often collaborating with others who share the same goal. At any point in time the company is engaged in more than 50 clinical studies, testing innovations to prove they are safe, effective and can be used with confidence. Every year these efforts enables to launch over 30 innovative solutions that improve dental care.
Dentsply Sirona has rolled out many innovations in the last 24 months which include SphereTEC (2015), the novel spherical filler technology resulting in a new global composite generation, CEREC Zirconia (2016), Celtra Press (2016), the 3D Endo Software (2016), the Class II Solution (2017), Nupro Freedom Cordless Prophy System (2017), OsseoSpeed Profile EV implant (2017), the Ovation S polysapphire clear brackets (2018), Azento (Single Tooth Replacement) (2018), Acuris (2018) and SureSmiler Aligners (2018). Some significant innovations of the past years are the first Compomer Dyract (1993) with its caries protecting effect by fluoride release, Prime&Bond (1995), the first one-bottle Total Etch Adhesive, Aquasil Ultra (2002), the GuttaCore obturator (2009), the first self-levelling bulk-fill flowable SDR (2010), the hybrid x-ray system ORTHOPHOS XG 3D (2010), the treatment center SINIUS (2011), the sintering furnace inFire HTC speed (2011) the CEREC Omnicam (2012), the caries control system SIROInspect (2012) and the Astra Tech Implant System EV (2013), the Class II Solution (2013), the five-axis milling and grinding unit inLab MC X5 (2014), the Cavitron Touch with Steri-Mate 360 Ultrasonic Scaling System (2015) and the soft tissue laser SIROLaser Blue (2015) .
Embracing New Vision for the Next Phase Innovation
To establish itself even further and to roll in fresh ideas into their operations, Dentsply Sirona’s Board of Directors have appointed Donald M. Casey Jr. as the new CEO and as a member of the company’s board of directors, effective February 12, 2018. “Dentsply Sirona’s Board of Directors is excited to appoint Don as our CEO,” says Eric K. Brandt, Non-Executive Chairman of the Board at Dentsply Sirona. “After a comprehensive search and careful consideration, our Board unanimously concluded that Don has the right mix of skills, experience and talent to lead Dentsply Sirona to achieve its full potential. Don has deep experience in global manufacturing, product development and distribution of medical devices and technology. Further, he has a strong track record of managing global healthcare businesses and partnering with healthcare professionals, which will be critical to Dentsply Sirona as we continue to execute our growth strategy, accelerate innovation and advance dental care.”
"Dentsply Sirona is well positioned to serve our customers by bringing comprehensive solutions globally"
Casey would be succeeding Mark A. Thierer, who served as Interim Chief Executive Officer since September 28, 2017. Thierer will continue to serve as Interim Chief Executive Officer through February 11, 2018 and will work closely with Casey to ensure a seamless transition. “I would like to thank the Board of Directors for placing their trust and confidence in me,” informs Casey. “It is truly an honor to serve as the next Chief Executive Officer of Dentsply Sirona. “This is a company that brings over a century of deep understanding of the market, leading brands, an unparalleled track record for innovation and a recognized commitment to clinical education. I firmly believe that Dentsply Sirona is well positioned to serve our customers by bringing comprehensive solutions globally. I look forward to working with the thousands of dedicated employees in driving growth in this attractive market and building on our position as the recognized market leader in the dental industry, empowering dental professionals to provide better, safer and faster dental care worldwide.”
- Joe Philip May 29, 2019
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